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For any company today it is very important to be clear about the main strategic objectives of your company. In this blog we will talk about some trends Marketing and sales trends that will have an evolution in this year 2020.
At the end of 2019, we knew that new technologies would come that would be of great help to the marketing departments, technologies that could help in difficult possibilities to predict over time. All this drags us to give a strategic dimension of our activity, which acquires greater influence on the decisions of senior management. Marketing has a bright and promising future and it is up to professionals to know how to value it.
What is on the way in this 2020 for digital Marketing?
We will present you with the experience we have in Mekates design studio, which is what is on the way for this 2020, from our vision with passion and practice.
Marketing Audit
No, marketing agencies have nothing to do with the art of divination or improvisation, quite the opposite, it is logic, method and effort. In Marketing we intend to provide work tools to manage the future. With this, uncertainties are not eliminated, but it helps to reduce and coexist with them, in order to position the company in a highly competitive situation. The marketing and sales audit aims to go beyond a simple analysis and verification of different variables.
The Marketing audit is an ideal instrument to measure the degree of adaptation of the company (brand and / or product in question) to its environment and its ability to give satisfactory responses to the market.
How to structure a marketing audit?
A marketing audit must be structured according to the different work areas specified by the management at the beginning of each economic year.
Stages of the Marketing Audit
- Obtain initial brief
- Research and analysis of the areas of action
- SWOT Analysis
- Work meetings with team involved
- Road Map or information processing
- Impact of new digital technologies
- Action plan
- Conclusions
- Final report
Cybersecurity
One of the biggest threats to companies is cybercrime. In the world we live in, we have become a digital world, so this means that nobody is safe from an attack. Globally, Mexico is behind the United States and United Kingdom with more cyber attacks, according to insurance broker Lockton Mexico, which reflected in 2019 a loss of $ 7.7 billion as a result.
This has meant that a significant number of companies without cybersecurity policies have been linked to problems linked to bad practices in cybersecurity.
In Mekates we have the tools to prevent cybercrime cases, contact us here for more information on how we can help you.
The National Cybersecurity Institute distinguishes the following categories of malware:
- Virus Programs capable of creating copies of themselves, designed to create all kinds of problems on the computer.
- Worms They replicate and spread at a faster rate than viruses.
- Spyware programs intended for the collection of user information.
- Adware programs designed to show advertising to the user with specific and targeted messages.
- Trojans aim to steal bank credentials.
ECOMMERCE
It arises when the field of logistics and urgent transport realized the importance of the market that was not yet covered. Time has shown us that it is an economic activity with great development, in which technological innovations play an important role for customer loyalty and many other benefits that it has.
Ecommerce challenges in Small Companies in grow
- Logistics. The costs and distribution of transport in parcels in some cases makes the company not very competitive.
- Payments. Entities of payment methods, banks and telecommunications operators must improve and homogenize their authentication systems, usability in mobile transactions.
- Content. The distribution of content plays and will increasingly play an important role in the development of electronic commerce.
- Marketing. Ecommerce requires more sophisticated digital marketing, based on personalized communication to boost sales and build customer loyalty.
Ecommerce Trends
- Story telling. Far from selling a product or service is creating stories that convey values and also create experiences in the consumer.
- Purchase optimization. The key is to have a qualified database to offer the buyer what is more in line with their interests.
- Mobile Friendly. As you read it, the fact that your page can be viewed and accessed without any problem on all types of mobile devices.
- Responsible marketing. Companies more concerned with recovering more human values.
If you are an Small Company in grow and consider that it is not yet time to enter the world of Ecommerce with your own store, in Mekates we recommend you access a market place that facilitates logistics, costs among others, contact us here to perform a specific strategy to your need.
